Convenção Truckverse 2024
pt. O Truckverse é a convenção nacional da TruckPag, onde todos os funcionários se reúnem para confraternizar, assistir a palestras e se alinhar ainda mais com a cultura da empresa! É o momento mais esperado do ano, pois é a oportunidade que os colaboradores têm de fazer contato e trocas presencialmente. Acontece anualmente desde a inauguração da empresa em 2018 e a cada ano possui um tema diferente.
Em 2023, tive a oportunidade de criar todo o conceito, identidade visual e aplicação para a grande convenção.
A TruckPag é uma controladora de várias empresas, como PagPedágio, TruckPag Bank, InfoTruck, CIOTPag e 3SAT. Ao combinar a cor principal de cada marca, consegui criar um degrade que remete à união de todas essas subdivisões. Trouxe vários ícones que remetem às atividades das empresas, para criar um sentimento de pertencimento e homenagem a vários símbolos que fazem parte da cultura da empresa, como o Astronauta (os Truckpagers) com Açaí (a comida favorita da empresa).
-Truckverse Convention 2024
en. Truckverse is TruckPag's national convention, where all employees come to socialize, attend lectures, and stay even more aligned with the company's culture! It is the most anticipated moment of the year for the company, as it is the opportunity to have face-to-face contact with all employees! It has been held annually since 2018, the company's inauguration, and each year has a different theme.
In 2024, I had the opportunity to create the entire concept, visual identity, and rollout for the big convention. TruckPag is a parent company for several companies, such as PagPedagio, TruckPag Bank, InfoTruck, CIOTPag, and 3SAT. Therefore, I decided to pay tribute to the unity of the entire group. By combining the main color of each brand, I was able to create a gradient that refers to their union. I also brought in several icons that refer to the activities of the companies, to create a sense of belonging! I also paid tribute to several symbols that are part of the company's culture, such as the Astronaut (the Truckpagers) with Açaí (the company's favorite food).
pt. Gostaria de agradecer também à toda equipe de marketing da Truckpag, Junior Sturmer (Head of Marketing) , Amanda Lindner (Copywriter) , João Oliveira (Journalist) e Mariana Ternoski (Event Promoter) e também ao Felipe Almeida (Videomaker); sem a contribuição e ajuda de vocês esse projeto jamais teria saído do papel!
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en. I would like to express my deepest gratitude to the entire TruckPag marketing team, Junior Sturmer (Head of Marketing), Amanda Lindner (Copywriter), João Oliveira (Journalist), and Mariana Ternoski (Event Promoter), as well as Felipe Almeida (Videographer); without your contributions and help, this project would never have come to life!
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en. I would like to express my deepest gratitude to the entire TruckPag marketing team, Junior Sturmer (Head of Marketing), Amanda Lindner (Copywriter), João Oliveira (Journalist), and Mariana Ternoski (Event Promoter), as well as Felipe Almeida (Videographer); without your contributions and help, this project would never have come to life!
ITAMAR JUNIOR © 2024
